Below is a summary of search-related developments today, as reported from various sources.
From Search Engine Land:
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Beat high-cost paid search clicks by sweating the details
Oct 3, 2017 by Pauline Jakober
In competitive industries where CPCs are above average, columnist Pauline Jakober shares that success is still possible with the right strategies. -
Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support
Oct 3, 2017 by Greg Sterling
The scope and features of this open-source project continue to expand. -
Word association: Here’s a script for analyzing the phrases that associate with your terms
Oct 3, 2017 by Daniel Gilbert
Daniel Gilbert offers a script to find potentially useful key phrases while analyzing AdWords accounts. -
14 ways to get smarter with your content and SEO
Oct 3, 2017 by Jim Yu
Jim Yu uses the SMART framework to suggest a formula for success in SEO and content marketing. -
Tracking the Accelerated Mobile Pages (AMP) Project
Oct 3, 2017 by Sponsored Content: CallTrackingMetrics
Although not yet a household name, AMP is significant for everyone with internet access. Announced by Google two years ago, it impacts millions of users and continues to grow rapidly. - Live Chat Best Practices for Conversion Rate Optimization
Oct 3, 2017 by Digital Marketing Depot
Discover ways to better engage website visitors and reduce cart abandonment and bounce rates.
Recent Headlines From MarTech, Our Sister Site:
- 10 AdWords copywriting hacks
- Swimming up(bid)stream
- Why your social media audience is critical for content marketing
- ESL’s CMO focuses brand refresh on the esports company’s compelling founding story
- Tracking the Accelerated Mobile Pages (AMP) Project
Search News From Around The Web:
Industry
- Facebook shares data with Google while reviewing potential Russian interference in the 2016 election, reported by Recode.
Local & Maps
- Google Maps Mixups That Prove You Can’t Trust Technology, featured by JetSet.
Link Building
- Link reclamation: turning mentions into links, discussed by Builtvisible.
Searching
- Google Algorithm Fail Highlights the Need for Reader Fact-Checking after the Las Vegas Massacre on 10/02/2017, covered by MediaPost.
SEO
- Ask Yoast: www or no www?
- First Click Free is Dead, Is the Replacement Any Better for Publishers?, examined by Distilled.
- Google Reports No Changes on Use of Image Meta Data, noted by Search Engine Roundtable.
- How Long Before My Site Ranks in Google?, explored by SearchRank.
- Strategies to climb competitive SERPs, shared by Search Engine Journal.
- Why Log File Analysis is Essential for SEO, according to Stone Temple.
- Serving Different Title Tags to GoogleBot and GoogleBot Mobile, discussed by Search Engine Roundtable.
- Keeping Up with Google‘s Algorithm Updates, featured in #semrushchat by SEM Rush.
SEM / Paid Search
- 2017 Holiday Win List, put forward by Merkle.
- Making AdWords Call-Only Ads Distinctive, advised by Search Engine People.
Search Marketing
- Making Existing Web Pages Focused on Search Intent, by Pole Position Marketing.
